{"product_id":"title-marukyu-koyamaen-eiju-uji-matcha-green-tea-powder","title":"Title: Marukyu Koyamaen Eiju Uji Matcha Green Tea Powder","description":"\u003ch2\u003eEiju (永寿)\u003c\/h2\u003e\n\u003ch3\u003eMild and Refined Uji Matcha with a Refreshing Aroma\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eTea Type:\u003c\/strong\u003e Suitable for Koicha and Usucha\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAvailable Sizes:\u003c\/strong\u003e 20g Can \/ 40g Can\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended For:\u003c\/strong\u003e Traditional preparation, fuller-bodied Usucha, Koicha, tea practice, special occasions, and serving with confectionery\u003c\/p\u003e\n\u003ch3\u003eAbout Eiju\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eEiju\u003c\/strong\u003e is a premium Kyoto-grown Uji Matcha from Marukyu Koyamaen, characterized by its mild flavor, refreshing aroma, refined texture, and smooth finish.\u003c\/p\u003e\n\u003cp\u003eIt is especially recommended for preparing a fuller-bodied Usucha with a slightly thicker texture. Its mellow character and natural depth also allow it to be enjoyed as Koicha, creating a rich and luxurious bowl for special occasions.\u003c\/p\u003e\n\u003cp\u003eEiju is produced from tender tea leaves traditionally cultivated to develop abundant umami. The carefully processed leaves are finely stone-milled into a smooth Green Tea Powder suitable for traditional tea preparation and refined everyday enjoyment.\u003c\/p\u003e\n\u003ch3\u003eFlavor Profile\u003c\/h3\u003e\n\u003cp\u003eEiju combines a \u003cstrong\u003erefreshing aroma, mild flavor, mellow umami, and smooth finish\u003c\/strong\u003e. Its refined balance provides satisfying depth without an excessively sharp or overpowering character.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFresh and refreshing aroma\u003c\/li\u003e\n\u003cli\u003eMild and refined flavor\u003c\/li\u003e\n\u003cli\u003eMellow umami character\u003c\/li\u003e\n\u003cli\u003eSmooth, finely milled texture\u003c\/li\u003e\n\u003cli\u003eClean and elegant finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eRecommended Uses\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTraditional Koicha preparation\u003c\/li\u003e\n\u003cli\u003eFuller-bodied Usucha preparation\u003c\/li\u003e\n\u003cli\u003eTea ceremony lessons and practice\u003c\/li\u003e\n\u003cli\u003eRefined everyday matcha\u003c\/li\u003e\n\u003cli\u003eServing on special occasions\u003c\/li\u003e\n\u003cli\u003eServing with Japanese wagashi\u003c\/li\u003e\n\u003cli\u003eServing with Western-style confectionery\u003c\/li\u003e\n\u003cli\u003ePremium matcha gifting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePreparation Instructions – Koicha\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSift approximately 4–5g of matcha into a tea bowl.\u003c\/li\u003e\n\u003cli\u003eAdd approximately 30–50ml of hot water.\u003c\/li\u003e\n\u003cli\u003eAdd the water gradually rather than all at once.\u003c\/li\u003e\n\u003cli\u003eUse the chasen to knead the matcha slowly into a thick, smooth consistency.\u003c\/li\u003e\n\u003cli\u003eAdjust the amount of water according to the desired thickness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePreparation Instructions – Usucha\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSift approximately 1.5–2g of matcha into a tea bowl.\u003c\/li\u003e\n\u003cli\u003eAdd approximately 60–70ml of hot water.\u003c\/li\u003e\n\u003cli\u003eUse water at approximately 75–85°C in winter or 70–80°C in summer.\u003c\/li\u003e\n\u003cli\u003eFirst stir slowly to disperse the matcha evenly.\u003c\/li\u003e\n\u003cli\u003eWhisk briskly with a chasen until a fine layer of foam forms.\u003c\/li\u003e\n\u003cli\u003eUse slightly less water for a fuller-bodied texture.\u003c\/li\u003e\n\u003cli\u003eLift the whisk gently from the center to finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePreparation Tips\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSift the matcha immediately before preparation to reduce clumps.\u003c\/li\u003e\n\u003cli\u003eUse freshly boiled soft water and allow it to cool before use.\u003c\/li\u003e\n\u003cli\u003ePreheat the tea bowl and soften the chasen in warm water.\u003c\/li\u003e\n\u003cli\u003eFor Koicha, knead the matcha slowly instead of whisking it into foam.\u003c\/li\u003e\n\u003cli\u003eFor Usucha, whisk with quick forward-and-back movements.\u003c\/li\u003e\n\u003cli\u003ePrepare Eiju with slightly less water to highlight its fuller texture and refined depth.\u003c\/li\u003e\n\u003cli\u003eAdjust the amount of matcha, water, and temperature according to preference.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eEnjoy with Confectionery\u003c\/h3\u003e\n\u003cp\u003eEiju’s mild flavor, refreshing aroma, and mellow depth complement traditional Japanese wagashi and refined Western-style confectionery.\u003c\/p\u003e\n\u003cp\u003eEnjoy it alongside mochi, yokan, nerikiri, monaka, cakes, cookies, or other sweets. Its smooth and elegant character creates a refined pairing without overwhelming the flavor of the confectionery.\u003c\/p\u003e\n\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e Marukyu Koyamaen\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Name:\u003c\/strong\u003e Eiju (永寿)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Japanese Matcha \/ Green Tea Powder\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTea Type:\u003c\/strong\u003e Koicha \/ Usucha\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Green tea (Japan)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduction Area:\u003c\/strong\u003e Kyoto Prefecture, Japan\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAvailable Sizes:\u003c\/strong\u003e 20g Can \/ 40g Can\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e20g Can Dimensions:\u003c\/strong\u003e ⌀6 × H4.5cm\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e40g Can Dimensions:\u003c\/strong\u003e ⌀6 × H7cm\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest Before:\u003c\/strong\u003e 4 months from manufacture\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e20g Can JAN:\u003c\/strong\u003e 4994520203026\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e40g Can JAN:\u003c\/strong\u003e 4994520203040\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eManufacturer:\u003c\/strong\u003e Marukyu Koyamaen Co., Ltd.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eManufacturer Address:\u003c\/strong\u003e 86 Terauchi, Ogura-cho, Uji-shi, Kyoto 611-0042, Japan\u003c\/p\u003e\n\u003ch3\u003eSize Options\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e20g Can:\u003c\/strong\u003e A compact format suitable for sampling Eiju, occasional preparation, special occasions, premium gifting, or maintaining freshness when matcha is consumed in smaller quantities.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e40g Can:\u003c\/strong\u003e A practical resealable format for regular preparation, tea ceremony practice, and enjoying Eiju as fuller-bodied Usucha or Koicha.\u003c\/p\u003e\n\u003ch3\u003eStorage and Handling\u003c\/h3\u003e\n\u003cp\u003eStore unopened matcha in a cool, dark place or under refrigeration. Protect it from heat, humidity, direct sunlight, and strong odors.\u003c\/p\u003e\n\u003cp\u003eIf refrigerated or frozen, allow the unopened can to return close to room temperature before opening. This helps prevent condensation from affecting the powder.\u003c\/p\u003e\n\u003cp\u003eAfter opening, close the can securely and refrigerate. Use as soon as possible to enjoy its natural color, aroma, and flavor.\u003c\/p\u003e\n\u003ch3\u003eKey Highlights\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eMild and Refined Flavor:\u003c\/strong\u003e Eiju offers a smooth, approachable character with mellow depth and an elegant finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRefreshing Aroma:\u003c\/strong\u003e Its fresh fragrance creates a clean and refined drinking experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended for Fuller-Bodied Usucha:\u003c\/strong\u003e Preparing Eiju with slightly less water highlights its smooth texture and satisfying depth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuitable for Koicha:\u003c\/strong\u003e Its mellow flavor and umami-rich character can also be enjoyed as a luxurious bowl of Koicha.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTwo Compact Can Sizes:\u003c\/strong\u003e Choose the 20g can for occasional enjoyment or gifting, or the 40g can for regular preparation and tea practice.\u003c\/p\u003e\n\u003ch3\u003eNotes and Precautions\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEiju may be prepared as either Koicha or Usucha.\u003c\/li\u003e\n\u003cli\u003eFor Usucha, prepare it slightly thicker to highlight its smooth texture and refined depth.\u003c\/li\u003e\n\u003cli\u003eMatcha may naturally form small clumps during transportation or storage; this does not indicate a quality problem.\u003c\/li\u003e\n\u003cli\u003eSift the powder before preparation for a smoother texture.\u003c\/li\u003e\n\u003cli\u003eNatural color, aroma, and flavor may vary slightly between production lots.\u003c\/li\u003e\n\u003cli\u003eKeep the product away from heat, moisture, sunlight, and strong odors.\u003c\/li\u003e\n\u003cli\u003eConsume promptly after opening.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Marukyu Koyamaen","offers":[{"title":"20g","offer_id":47065284968703,"sku":"MAKO0010","price":10600.0,"currency_code":"JPY","in_stock":true},{"title":"40g","offer_id":47065285001471,"sku":"MAKO012","price":17300.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/0561\/5871\/files\/01-03-eiju_c338a4c6-c8c7-49a3-b10b-596cd2b38236.jpg?v=1753272370","url":"https:\/\/japanheartfulstore.com\/products\/title-marukyu-koyamaen-eiju-uji-matcha-green-tea-powder","provider":"Japan Heartful Store","version":"1.0","type":"link"}