{"product_id":"tsujiri-ichi-honten-hatsu-mukashi-uji-matcha-powder","title":"Tsujiri Ichi Honten Hatsu Mukashi Uji Matcha Powder","description":"\u003ch2\u003eHatsu Mukashi (初昔)\u003c\/h2\u003e\n\n\u003ch3\u003eEveryday Uji Matcha Green Tea Powder for Usucha, Matcha Lattes and Daily Drinking\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eTea Type:\u003c\/strong\u003e Everyday Uji Matcha \/ Japanese Green Tea Powder\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQuality Classification:\u003c\/strong\u003e Entry-Level Everyday Matcha\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended Preparation:\u003c\/strong\u003e Usucha and Matcha Latte\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePackage:\u003c\/strong\u003e 30g Can\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended For:\u003c\/strong\u003e Everyday matcha, casual Usucha, matcha lattes, tea preparation practice, cold matcha and culinary use\u003c\/p\u003e\n\n\u003ch3\u003eProduct Overview\u003c\/h3\u003e\n\n\u003cp\u003eHatsu Mukashi is an everyday Uji matcha from Tsujiri Ichi Honten, a historic Japanese tea company established in Uji, Kyoto. It offers an accessible way to enjoy authentic Japanese matcha as casual Usucha, a matcha latte or a versatile ingredient for desserts and other recipes.\u003c\/p\u003e\n\n\u003cp\u003eCompared with Tsujiri Ichi Honten’s higher-ranked ceremonial and Koicha-oriented matcha blends, Hatsu Mukashi has a more pronounced green-tea bitterness and a lighter level of umami. Its clear matcha character remains noticeable when combined with milk, making it especially practical for everyday matcha lattes.\u003c\/p\u003e\n\n\u003cp\u003eHatsu Mukashi may also be prepared as casual Usucha. However, it is not officially classified as a premium Usucha, Koicha or highest-grade ceremonial matcha. It is best presented as an entry-level, everyday Uji matcha for regular drinking, practice and mixed preparations.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Name and English Translation\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eOfficial Romanized Name:\u003c\/strong\u003e Hatsu Mukashi\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJapanese Name:\u003c\/strong\u003e 初昔\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJapanese Reading:\u003c\/strong\u003e はつむかし\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLiteral English Meaning:\u003c\/strong\u003e First of Old Times \/ Beginning of Long Ago\u003c\/p\u003e\n\n\u003cp\u003e“Hatsu Mukashi” is the preferred product name for international listings. The Japanese poetic name does not have a single natural English equivalent, so the romanized name should be retained rather than replaced by a literal translation.\u003c\/p\u003e\n\n\u003ch3\u003eFlavor Profile\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003eClear and recognizable Japanese matcha flavor\u003c\/li\u003e\n  \u003cli\u003ePleasantly pronounced green-tea bitterness\u003c\/li\u003e\n  \u003cli\u003eLight, approachable umami\u003c\/li\u003e\n  \u003cli\u003eSubtle vegetal sweetness\u003c\/li\u003e\n  \u003cli\u003eFresh green-tea fragrance\u003c\/li\u003e\n  \u003cli\u003eLight to medium body\u003c\/li\u003e\n  \u003cli\u003eClean and refreshing mouthfeel\u003c\/li\u003e\n  \u003cli\u003eCrisp, slightly bitter finish\u003c\/li\u003e\n  \u003cli\u003eSufficient strength to remain noticeable when combined with milk\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eRecommended Preparation – Usucha\u003c\/h3\u003e\n\n\u003cp\u003eHatsu Mukashi can be prepared as casual Usucha for everyday drinking or tea preparation practice. Using water at approximately 80°C helps maintain its fresh aroma while controlling excessive bitterness.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePreheat the tea bowl and chasen with hot water\u003c\/li\u003e\n  \u003cli\u003eDiscard the water and wipe the bowl completely dry\u003c\/li\u003e\n  \u003cli\u003eSift approximately 1.7g of matcha into the bowl\u003c\/li\u003e\n  \u003cli\u003eAdd approximately 70ml of hot water cooled to around 80°C\u003c\/li\u003e\n  \u003cli\u003eWhisk briskly with a chasen using an M-shaped motion\u003c\/li\u003e\n  \u003cli\u003eContinue whisking until a fine and even layer of foam develops\u003c\/li\u003e\n  \u003cli\u003eLift the chasen gently from the center of the bowl\u003c\/li\u003e\n  \u003cli\u003eEnjoy immediately while the aroma and foam are fresh\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eUsucha Serving Guide\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMatcha:\u003c\/strong\u003e Approximately 1.7g per bowl\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e Approximately 70ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWater Temperature:\u003c\/strong\u003e Around 80°C\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApproximate Servings:\u003c\/strong\u003e About 17 bowls per 30g can\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eRecommended Occasions\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePreparing an everyday bowl of Japanese Usucha\u003c\/li\u003e\n  \u003cli\u003ePracticing matcha preparation with a bamboo chasen\u003c\/li\u003e\n  \u003cli\u003eLearning how to create fine and even matcha foam\u003c\/li\u003e\n  \u003cli\u003eMorning or afternoon personal teatime\u003c\/li\u003e\n  \u003cli\u003ePreparing hot or iced matcha lattes\u003c\/li\u003e\n  \u003cli\u003eServing casual matcha with Japanese sweets\u003c\/li\u003e\n  \u003cli\u003eMaking cold-water matcha during warm weather\u003c\/li\u003e\n  \u003cli\u003eUsing authentic Japanese matcha in desserts and recipes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eRecommended Pairings\u003c\/h3\u003e\n\n\u003cp\u003eHatsu Mukashi’s clear bitterness and refreshing green-tea character pair well with sweet foods that soften and balance its stronger matcha notes.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eYokan\u003c\/li\u003e\n  \u003cli\u003eMonaka\u003c\/li\u003e\n  \u003cli\u003eMochi and daifuku\u003c\/li\u003e\n  \u003cli\u003eDorayaki\u003c\/li\u003e\n  \u003cli\u003eCastella cake\u003c\/li\u003e\n  \u003cli\u003eButter cookies\u003c\/li\u003e\n  \u003cli\u003eVanilla ice cream\u003c\/li\u003e\n  \u003cli\u003eMilk chocolate\u003c\/li\u003e\n  \u003cli\u003eWhite chocolate\u003c\/li\u003e\n  \u003cli\u003eCheesecake\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTraditional Uji Matcha\u003c\/h3\u003e\n\n\u003cp\u003eMatcha is made from tencha, tea leaves cultivated under shade before harvesting. Limiting direct sunlight encourages the development of umami and helps produce the distinctive color, fragrance and flavor associated with Japanese matcha.\u003c\/p\u003e\n\n\u003cp\u003eAfter harvesting, the tea leaves are steamed and dried without being rolled. The stems and leaf veins are removed to create tencha, which is then ground into a fine powder.\u003c\/p\u003e\n\n\u003cp\u003eTsujiri Ichi Honten explains that its matcha continues to be carefully stone-milled. Traditional stone grinding helps create a fine texture, full green-tea flavor, fresh fragrance and smooth dispersion when whisked with water.\u003c\/p\u003e\n\n\u003ch3\u003eEveryday Usucha Matcha\u003c\/h3\u003e\n\n\u003cp\u003eHatsu Mukashi is suitable for casual Usucha and everyday matcha preparation. Its accessible positioning makes it useful for those learning how to measure, sift and whisk matcha without using a more expensive premium tea for each practice session.\u003c\/p\u003e\n\n\u003cp\u003eBecause it has a stronger bitter character and lighter umami than Tsujiri Ichi Honten’s higher-ranked matcha, slightly cooler water may produce a softer and more balanced bowl. It should not be prepared as Koicha unless a particularly intense and bitter result is intentionally desired.\u003c\/p\u003e\n\n\u003ch3\u003eMatcha Latte Preparation\u003c\/h3\u003e\n\n\u003cp\u003eHatsu Mukashi is particularly suitable for matcha lattes. Its recognizable matcha bitterness remains noticeable after milk is added, while the sweetness and creaminess of milk create a smoother and more rounded drink.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSift approximately 2–3g of matcha into a bowl\u003c\/li\u003e\n  \u003cli\u003eAdd approximately 30–40ml of hot water at around 80°C\u003c\/li\u003e\n  \u003cli\u003eWhisk thoroughly until smooth and free from visible clumps\u003c\/li\u003e\n  \u003cli\u003eAdd approximately 120–150ml of warm or cold milk\u003c\/li\u003e\n  \u003cli\u003eSweeten lightly with sugar, honey or syrup if desired\u003c\/li\u003e\n  \u003cli\u003eFor an iced latte, add ice before pouring in the cold milk\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCold Matcha Preparation\u003c\/h3\u003e\n\n\u003cp\u003eCold water softens the perception of bitterness and creates a refreshing everyday matcha drink.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSift approximately 1.7–2g of matcha into a bowl or matcha shaker\u003c\/li\u003e\n  \u003cli\u003eAdd approximately 60–70ml of cold water\u003c\/li\u003e\n  \u003cli\u003eWhisk or shake thoroughly until evenly dispersed\u003c\/li\u003e\n  \u003cli\u003eAdd ice if desired\u003c\/li\u003e\n  \u003cli\u003eEnjoy immediately before the matcha settles\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCulinary Uses\u003c\/h3\u003e\n\n\u003cp\u003eHatsu Mukashi’s clear matcha flavor makes it practical for recipes in which the tea needs to remain noticeable after being combined with milk, sugar, flour or chocolate.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMatcha latte\u003c\/li\u003e\n  \u003cli\u003eMatcha ice cream\u003c\/li\u003e\n  \u003cli\u003eMatcha cookies\u003c\/li\u003e\n  \u003cli\u003eMatcha cakes and pound cakes\u003c\/li\u003e\n  \u003cli\u003eMatcha cheesecake\u003c\/li\u003e\n  \u003cli\u003eMatcha chocolate\u003c\/li\u003e\n  \u003cli\u003eMatcha pudding\u003c\/li\u003e\n  \u003cli\u003eYogurt and dessert toppings\u003c\/li\u003e\n  \u003cli\u003eSmoothies and blended drinks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e Tsujiri Ichi Honten\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJapanese Brand Name:\u003c\/strong\u003e Tsujiri Ichi Honten (辻利一本店)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Name:\u003c\/strong\u003e Hatsu Mukashi (初昔)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJapanese Reading:\u003c\/strong\u003e Hatsu Mukashi (はつむかし)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Everyday Uji Matcha \/ Japanese Green Tea Powder\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQuality Classification:\u003c\/strong\u003e Entry-Level Everyday Matcha\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended Style:\u003c\/strong\u003e Casual Usucha, matcha latte and culinary preparation\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKoicha Suitability:\u003c\/strong\u003e Not recommended as a Koicha-grade matcha\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Green tea\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredient Origin:\u003c\/strong\u003e Japan\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduction Region:\u003c\/strong\u003e Uji, Kyoto, Japan\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNet Weight:\u003c\/strong\u003e 30g\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContainer Type:\u003c\/strong\u003e Matcha can\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eApproximate Usucha Servings:\u003c\/strong\u003e About 17 bowls at 1.7g per serving\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShelf Life:\u003c\/strong\u003e Retailer information may vary by production lot; check the best-before date printed on the package\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProducer:\u003c\/strong\u003e Tsujiri Ichi Honten Co., Ltd.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProducer Address:\u003c\/strong\u003e 156 Uji Myoraku, Uji-shi, Kyoto 611-0021, Japan\u003c\/p\u003e\n\n\u003ch3\u003eStorage Instructions\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003eStore away from high temperatures, humidity, direct sunlight and strong odors\u003c\/li\u003e\n  \u003cli\u003eFor long-term unopened storage of one month or longer, refrigeration is recommended\u003c\/li\u003e\n  \u003cli\u003ePlace the unopened can inside an additional odor-resistant bag when refrigerating\u003c\/li\u003e\n  \u003cli\u003eAllow refrigerated matcha to return completely to room temperature before opening\u003c\/li\u003e\n  \u003cli\u003eOpening the can while it is still cold may cause condensation inside the container\u003c\/li\u003e\n  \u003cli\u003eAfter opening, keep the can tightly sealed in a cool and dark place\u003c\/li\u003e\n  \u003cli\u003eConsume as soon as possible after opening for the best color, fragrance and flavor\u003c\/li\u003e\n  \u003cli\u003eDo not store matcha near spices, coffee or other strongly scented foods\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePreparation Tips\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSift the matcha immediately before preparation to remove natural clumps\u003c\/li\u003e\n  \u003cli\u003ePreheat the tea bowl and soften the chasen before whisking\u003c\/li\u003e\n  \u003cli\u003eWipe the bowl completely dry before adding matcha\u003c\/li\u003e\n  \u003cli\u003eUse fresh, soft water whenever possible\u003c\/li\u003e\n  \u003cli\u003eUse water at around 75–80°C for a softer and more balanced Usucha\u003c\/li\u003e\n  \u003cli\u003eAvoid boiling water, which may emphasize bitterness and astringency\u003c\/li\u003e\n  \u003cli\u003eWhisk briskly in an M-shaped motion rather than stirring in circles\u003c\/li\u003e\n  \u003cli\u003eKeep the wrist relaxed and avoid pressing the chasen against the bottom of the bowl\u003c\/li\u003e\n  \u003cli\u003eFor a latte, prepare a smooth matcha concentrate before adding milk\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy Choose Hatsu Mukashi?\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAuthentic everyday Uji matcha from Tsujiri Ichi Honten\u003c\/li\u003e\n  \u003cli\u003eAccessible introduction to traditionally prepared Japanese matcha\u003c\/li\u003e\n  \u003cli\u003eSuitable for casual Usucha and regular matcha practice\u003c\/li\u003e\n  \u003cli\u003eClear matcha bitterness that remains noticeable in milk\u003c\/li\u003e\n  \u003cli\u003ePractical choice for hot and iced matcha lattes\u003c\/li\u003e\n  \u003cli\u003eTraditionally stone-milled into a fine Japanese green tea powder\u003c\/li\u003e\n  \u003cli\u003eVersatile enough for drinking, lattes and culinary recipes\u003c\/li\u003e\n  \u003cli\u003eConvenient 30g can with approximately 17 Usucha servings\u003c\/li\u003e\n  \u003cli\u003eMore economical for everyday use than premium ceremonial blends\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eImportant Notes\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHatsu Mukashi is not officially classified as Premium Ceremonial Grade\u003c\/li\u003e\n  \u003cli\u003eIt is not officially described as an upper-grade Usucha or Koicha matcha\u003c\/li\u003e\n  \u003cli\u003eTsujiri Ichi Honten’s current official product page does not provide a specific quality description for Hatsu Mukashi\u003c\/li\u003e\n  \u003cli\u003eThe product is therefore presented as an entry-level everyday Uji matcha rather than a premium ceremonial matcha\u003c\/li\u003e\n  \u003cli\u003eIt may be prepared as casual Usucha but is especially practical for matcha lattes and regular daily use\u003c\/li\u003e\n  \u003cli\u003eDo not market this product as Highest Grade, Premium Grade or Koicha Grade\u003c\/li\u003e\n  \u003cli\u003e“Ceremonial Grade” is an international marketing term and is not a regulated Japanese certification\u003c\/li\u003e\n  \u003cli\u003eSmall clumps may form naturally during storage and transportation; sift before use\u003c\/li\u003e\n  \u003cli\u003eNatural variations in color, fragrance and flavor may occur between production lots\u003c\/li\u003e\n  \u003cli\u003eMatcha readily absorbs moisture and surrounding odors, so keep the can tightly closed\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Tsujiri Ippodo","offers":[{"title":"Default Title","offer_id":49013137899775,"sku":null,"price":4800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/0561\/5871\/files\/imgrc0095277851.webp?v=1786711365","url":"https:\/\/japanheartfulstore.com\/products\/tsujiri-ichi-honten-hatsu-mukashi-uji-matcha-powder","provider":"Japan Heartful Store","version":"1.0","type":"link"}