{"product_id":"tsujiri-ichi-honten-uzu-no-shiro-uji-matcha-green-tea-powder","title":"Tsujiri Ichi Honten Uzu no Shiro Uji Matcha Green Tea Powder","description":"\u003ch2\u003eUzu no Shiro (渦の白)\u003c\/h2\u003e\n\n\u003ch3\u003eCeremonial Grade Uji Matcha for Usucha with Balanced Umami and Refined Bitterness\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eTea Type:\u003c\/strong\u003e Ceremonial Grade Uji Matcha \/ Japanese Green Tea Powder\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOfficial Quality Classification:\u003c\/strong\u003e Mid-Grade Usucha Matcha\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended Preparation:\u003c\/strong\u003e Usucha\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePackage:\u003c\/strong\u003e 30g Can with Simple Box\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended For:\u003c\/strong\u003e Usucha, Japanese tea ceremony, tea practice, everyday matcha, serving guests and matcha lattes\u003c\/p\u003e\n\n\u003ch3\u003eProduct Overview\u003c\/h3\u003e\n\n\u003cp\u003eUzu no Shiro is a ceremonial grade Uji matcha from Tsujiri Ichi Honten, a historic Japanese tea company founded in Uji, Kyoto. It is an expertly selected blend of high-quality tea cultivars with a well-balanced combination of umami and refined bitterness.\u003c\/p\u003e\n\n\u003cp\u003eTsujiri Ichi Honten officially classifies Uzu no Shiro as a mid-grade Usucha matcha. Its approachable flavor and refreshing character make it suitable for Japanese tea ceremony practice, everyday thin tea and serving guests.\u003c\/p\u003e\n\n\u003cp\u003eUzu no Shiro was favored by Urasenke Tantansai Soshō. Its documented connection with the Urasenke tea tradition makes it an authentic ceremonial matcha for traditional Usucha preparation.\u003c\/p\u003e\n\n\u003ch3\u003eProduct Name and English Translation\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eOfficial Romanized Name:\u003c\/strong\u003e Uzu no Shiro\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJapanese Name:\u003c\/strong\u003e 渦の白\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJapanese Reading:\u003c\/strong\u003e うずのしろ\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLiteral English Meaning:\u003c\/strong\u003e Whirlpool White\u003c\/p\u003e\n\n\u003cp\u003eThe product is commonly marketed internationally by its romanized Japanese name, Uzu no Shiro. “Whirlpool White” is a literal translation rather than the established commercial product name.\u003c\/p\u003e\n\n\u003ch3\u003eFlavor Profile\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBalanced and approachable umami\u003c\/li\u003e\n  \u003cli\u003eRefined, elegant bitterness\u003c\/li\u003e\n  \u003cli\u003eSubtle natural sweetness\u003c\/li\u003e\n  \u003cli\u003eFresh green tea fragrance\u003c\/li\u003e\n  \u003cli\u003eSmooth and refreshing mouthfeel\u003c\/li\u003e\n  \u003cli\u003eClean, well-rounded flavor\u003c\/li\u003e\n  \u003cli\u003eComfortable strength for everyday Usucha\u003c\/li\u003e\n  \u003cli\u003ePleasant and lightly crisp finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eRecommended Preparation – Usucha\u003c\/h3\u003e\n\n\u003cp\u003eUsucha is the official recommended preparation for Uzu no Shiro. This traditional thin tea method highlights its balance of umami, elegant bitterness and refreshing aroma.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePreheat the tea bowl and chasen with hot water\u003c\/li\u003e\n  \u003cli\u003eDiscard the water and wipe the tea bowl completely dry\u003c\/li\u003e\n  \u003cli\u003eSift approximately 1.7g of matcha into the bowl\u003c\/li\u003e\n  \u003cli\u003eAdd approximately 70ml of hot water cooled to around 80°C\u003c\/li\u003e\n  \u003cli\u003eWhisk briskly with a chasen using an M-shaped motion\u003c\/li\u003e\n  \u003cli\u003eContinue until a fine and even layer of foam develops\u003c\/li\u003e\n  \u003cli\u003eFinish by lifting the chasen gently from the center of the bowl\u003c\/li\u003e\n  \u003cli\u003eEnjoy immediately while the aroma and foam are fresh\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eUsucha Serving Guide\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMatcha:\u003c\/strong\u003e Approximately 1.7g per bowl\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e Approximately 70ml\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWater Temperature:\u003c\/strong\u003e Around 80°C\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eApproximate Servings:\u003c\/strong\u003e About 17 bowls per 30g can\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eRecommended Occasions\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003ePreparing traditional Usucha for a Japanese tea ceremony\u003c\/li\u003e\n  \u003cli\u003eUrasenke tea ceremony practice\u003c\/li\u003e\n  \u003cli\u003eRegular matcha lessons and tea preparation practice\u003c\/li\u003e\n  \u003cli\u003eServing freshly whisked matcha to guests\u003c\/li\u003e\n  \u003cli\u003eEnjoying traditional Japanese matcha at home\u003c\/li\u003e\n  \u003cli\u003eMorning or afternoon personal teatime\u003c\/li\u003e\n  \u003cli\u003eCasual tea gatherings and seasonal occasions\u003c\/li\u003e\n  \u003cli\u003ePreparing an everyday bowl of authentic Uji matcha\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eRecommended Pairings\u003c\/h3\u003e\n\n\u003cp\u003eUzu no Shiro’s balanced umami and refined bitterness pair naturally with traditional Japanese sweets and lightly sweetened Western confectionery.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSeasonal nerikiri\u003c\/li\u003e\n  \u003cli\u003eYokan\u003c\/li\u003e\n  \u003cli\u003eMonaka\u003c\/li\u003e\n  \u003cli\u003eMochi and daifuku\u003c\/li\u003e\n  \u003cli\u003eHigashi dry sweets\u003c\/li\u003e\n  \u003cli\u003eCastella cake\u003c\/li\u003e\n  \u003cli\u003eButter cookies\u003c\/li\u003e\n  \u003cli\u003eMilk or dark chocolate\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTraditional Uji Matcha\u003c\/h3\u003e\n\n\u003cp\u003eMatcha is produced from tencha, tea leaves cultivated under shade to limit direct sunlight. Shading encourages the development of umami while helping to control excessive bitterness and astringency.\u003c\/p\u003e\n\n\u003cp\u003eAfter harvesting, the tea leaves are steamed and dried without being rolled. Stems and veins are removed to produce tencha, which is then carefully ground into a fine Japanese matcha powder.\u003c\/p\u003e\n\n\u003cp\u003eTsujiri matcha continues to be stone-milled to create a fine texture, full flavor, fresh fragrance and rich green appearance. Uzu no Shiro is made from a carefully selected blend of high-quality cultivars to achieve its balanced Usucha character.\u003c\/p\u003e\n\n\u003ch3\u003eJapanese Tea Ceremony Matcha\u003c\/h3\u003e\n\n\u003cp\u003eUzu no Shiro is a traditional tea ceremony matcha intended for Usucha. Its moderate umami and elegant bitterness make it suitable for tea ceremony lessons, casual tea gatherings and regular thin tea preparation.\u003c\/p\u003e\n\n\u003cp\u003eThe tea was favored by Urasenke Tantansai Soshō, giving it a meaningful connection to Japanese tea ceremony culture. It is especially appropriate for those seeking an accessible and authentic Uji matcha for Usucha.\u003c\/p\u003e\n\n\u003ch3\u003eOptional Matcha Latte Preparation\u003c\/h3\u003e\n\n\u003cp\u003eAlthough Uzu no Shiro is primarily intended for traditional Usucha, its balanced bitterness also complements milk and makes it suitable for an everyday matcha latte.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSift approximately 2–3g of matcha into a bowl\u003c\/li\u003e\n  \u003cli\u003eAdd approximately 30–40ml of hot water at around 80°C\u003c\/li\u003e\n  \u003cli\u003eWhisk until completely smooth\u003c\/li\u003e\n  \u003cli\u003eAdd approximately 120–150ml of warm or cold milk\u003c\/li\u003e\n  \u003cli\u003eSweeten lightly if desired\u003c\/li\u003e\n  \u003cli\u003eFor an iced matcha latte, pour over ice before adding cold milk\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCulinary Uses\u003c\/h3\u003e\n\n\u003cp\u003eUzu no Shiro may also be used in recipes where a balanced matcha flavor and refined bitterness are desired. For the best value and flavor, reserve traditional preparation for drinking and use only small amounts in culinary applications.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMatcha latte\u003c\/li\u003e\n  \u003cli\u003eMatcha ice cream\u003c\/li\u003e\n  \u003cli\u003eMatcha cookies\u003c\/li\u003e\n  \u003cli\u003eMatcha cakes\u003c\/li\u003e\n  \u003cli\u003eMatcha chocolate\u003c\/li\u003e\n  \u003cli\u003eYogurt and dessert toppings\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e Tsujiri Ichi Honten\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJapanese Brand Name:\u003c\/strong\u003e Tsujiri Ichi Honten (辻利一本店)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Name:\u003c\/strong\u003e Uzu no Shiro (渦の白)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJapanese Reading:\u003c\/strong\u003e Uzu no Shiro (うずのしろ)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLiteral English Translation:\u003c\/strong\u003e Whirlpool White\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Ceremonial Grade Uji Matcha \/ Japanese Green Tea Powder\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOfficial Quality Classification:\u003c\/strong\u003e Mid-Grade Usucha Matcha\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecommended Style:\u003c\/strong\u003e Usucha\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTea Blend:\u003c\/strong\u003e Carefully selected blend of high-quality tea cultivars\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Green tea\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredient Origin:\u003c\/strong\u003e Japan\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduction Region:\u003c\/strong\u003e Uji, Kyoto, Japan\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNet Weight:\u003c\/strong\u003e 30g\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContainer Type:\u003c\/strong\u003e Can with simple box\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShelf Life:\u003c\/strong\u003e Approximately 5 months from manufacture; check the date printed on the package\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTea Tradition:\u003c\/strong\u003e Favored by Urasenke Tantansai Soshō\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProducer:\u003c\/strong\u003e Tsujiri Ichi Honten Co., Ltd.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProducer Address:\u003c\/strong\u003e 156 Uji Myoraku, Uji-shi, Kyoto 611-0021, Japan\u003c\/p\u003e\n\n\u003ch3\u003eStorage Instructions\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003eStore away from high temperatures, humidity, direct sunlight and strong odors\u003c\/li\u003e\n  \u003cli\u003eFor long-term unopened storage, refrigeration is recommended\u003c\/li\u003e\n  \u003cli\u003ePlace the sealed package inside an additional odor-resistant bag when refrigerating\u003c\/li\u003e\n  \u003cli\u003eAllow a refrigerated can to return completely to room temperature before opening\u003c\/li\u003e\n  \u003cli\u003eOpening the can while cold may cause condensation and affect the matcha\u003c\/li\u003e\n  \u003cli\u003eAfter opening, keep tightly sealed in a cool, dark place at room temperature\u003c\/li\u003e\n  \u003cli\u003eConsume as soon as possible after opening for the best color, fragrance and flavor\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePreparation Tips\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSift the matcha immediately before preparation to remove natural clumps\u003c\/li\u003e\n  \u003cli\u003ePreheat the tea bowl and soften the chasen before use\u003c\/li\u003e\n  \u003cli\u003eWipe the tea bowl completely dry before adding matcha\u003c\/li\u003e\n  \u003cli\u003eUse fresh, soft water whenever possible\u003c\/li\u003e\n  \u003cli\u003eWhisk briskly in an M-shaped motion rather than stirring in circles\u003c\/li\u003e\n  \u003cli\u003eKeep the chasen relaxed and use the wrist rather than the entire arm\u003c\/li\u003e\n  \u003cli\u003eUse slightly cooler water for a softer and more mellow flavor\u003c\/li\u003e\n  \u003cli\u003eUse slightly warmer water to emphasize fragrance and refined bitterness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy Choose Uzu no Shiro?\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAuthentic ceremonial grade Uji matcha from Tsujiri Ichi Honten\u003c\/li\u003e\n  \u003cli\u003eOfficially classified as a mid-grade Usucha matcha\u003c\/li\u003e\n  \u003cli\u003eBalanced umami and refined bitterness\u003c\/li\u003e\n  \u003cli\u003eSmooth and approachable for everyday preparation\u003c\/li\u003e\n  \u003cli\u003eSuitable for tea ceremony lessons and traditional Usucha\u003c\/li\u003e\n  \u003cli\u003eTraditionally stone-milled into a fine Japanese green tea powder\u003c\/li\u003e\n  \u003cli\u003eFavored by Urasenke Tantansai Soshō\u003c\/li\u003e\n  \u003cli\u003eVersatile enough for Usucha, matcha lattes and selected desserts\u003c\/li\u003e\n  \u003cli\u003eA practical introduction to authentic Japanese tea ceremony matcha\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eImportant Notes\u003c\/h3\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCeremonial Grade is an international market term and is not a regulated Japanese certification\u003c\/li\u003e\n  \u003cli\u003eThe term is used because Uzu no Shiro is officially intended for traditional Usucha and is associated with the Urasenke tea tradition\u003c\/li\u003e\n  \u003cli\u003eUzu no Shiro is not officially described as a Koicha matcha\u003c\/li\u003e\n  \u003cli\u003eIt should not be marketed as Premium Ceremonial Grade, Highest Grade or Koicha Grade\u003c\/li\u003e\n  \u003cli\u003eWhirlpool White is a literal translation; Uzu no Shiro is the preferred product name for international listings\u003c\/li\u003e\n  \u003cli\u003eSmall clumps may form naturally during storage and transportation; sift before use\u003c\/li\u003e\n  \u003cli\u003eNatural variations in color, fragrance and flavor may occur between production lots\u003c\/li\u003e\n  \u003cli\u003eMatcha readily absorbs moisture and surrounding odors, so keep the can tightly closed\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Tsujiri Ippodo","offers":[{"title":"Default Title","offer_id":46745242403071,"sku":"MATU002","price":4200.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/0561\/5871\/files\/d8f955ded70dd022117f6eddd0acf526.jpg?v=1743537605","url":"https:\/\/japanheartfulstore.com\/products\/tsujiri-ichi-honten-uzu-no-shiro-uji-matcha-green-tea-powder","provider":"Japan Heartful Store","version":"1.0","type":"link"}